THE MII FRAGRANCES by Ajmal Perfumes

Introducing a universe of 5 fragrant families at accessible price points to celebrate 70 years of crafting memories.

With this range, we bring together the finest international expertise, experience and ingredients for the Indian Millennials and GEN Z.

Mumbai, December 20: Ajmal Perfumes, a homegrown perfumery brand with a rich heritage acquired through 70 years of experience, is a global name known for its wide array of fragrances. Ajmal has been crafting memories for nearly seven decades, ever since its founder Haji Ajmal Ali, created the brand in 1951. As a trader of oudh and oudh oil, Haji Ajmal Ali opened his first store in Mumbai in the 1960s.

Today, Ajmal Perfumes is present in 45 countries that span across 240 exclusive showrooms globally and is available at 3000 Points of Sale in India. Earlier this year, Ajmal joined hands with the House of Anita Dongre to launch contemporary fragrance lines for AND and Global Desi.

To celebrate its 70th anniversary, Ajmal Perfumes introduces – MII Fragrances – a range created especially for Millennials and Gen Z in India. Focusing on the Millennials and Gen Z audience who are digital natives with a curiosity that is easily piqued, the brand has created a range of fragrances for these experimental consumers who they believe are the driving force of the category. This range of fragrances encompasses the brand’s finest international expertise, experience, and ingredients but is available at accessible price points.

“It was our brand mission to make luxury fragrances affordable to mark the milestone year of the brand. Indian millennial and GEN Z consumer has evolved from using perfumes for occasional wear to making perfumes a part of their daily grooming routine. The trend of matching fragrances to moods is a new one, but one I predict will sure catch up soon. Every fragrance evokes a mood and type of destination through its notes.” says Abdulla Ajmal, Business Mentor and Perfumist, Ajmal & Sons – India.

As Ajmal Perfumes introduce the MII range, they have also taken customer psyche into consideration. There is a clear understanding that there is a connection between the colours you gravitate to and the notes in the fragrances you gravitate to.  Hence, in today’s digital age, when people look at their screens and order fragrances online, the packaging is the first touchpoint, and the brand wants to be crystal clear with tone and the saturation of the bottle.

The bottles are referenced after 5 precious gemstones; the colour of the bottles evokes a distinct mood and personality. The glass square bottles are designed to be trendy and sturdy. You can place them on your closet shelf, or slide them in the desk drawer or even bag pack with them. It’s a winning combination of aesthetics and functionality.

Elaborating on the retail strategy Saurav Bhattacharya, President – Operations, Ajmal & Sons – NHA Division, India, says, “The Indian Millennials and GEN Z consumers are extremely fashion-forward. This generation is the driving force behind the trends reshaping our Industry and hence this line of fragrance will prove to be a strong litmus test.

Smelling great is a critical part of their grooming requirements. Thereby, The MII Range was the next logical introduction for Ajmal Perfumes. Ajmal traditionally imported 70% of the products from its state-of-the-art manufacturing facilities in Dubai. With this range, we have moved manufacturing to India to save nearly 35% on various import duties, thereby offering our consumers a better price-value equation and also contributing to ‘Atmanirbharta’. While imbibing the ethos of a luxury perfume line, this range is available at an accessible price point of 1500 for 100 ml of EDP.”

The Indian Millennials and GEN Z consumers want quality, transparency and more gender-neutral scents, and this is what we have tried to incorporate into The MII Range. From a retail lens, for online, the aim is to have the product on top e-commerce platforms, and for offline, the brand plans to expand the business to 4000+ doors by the end of 2022, which includes apparel multi-brand outlets, beauty stores and Ajmal owned stores.”

The MII Range:

  1. Ajmal India Neea Eau De Parfum for Women

Mood: Romantic Elegance

Fragrance Family: Floral Musk

Gentle and graceful in its composition, Neea whispers in flowers. The fragrance opens with citrusy and watery notes bringing out the florally of violets, roses and lily of the valley. Cedarwood and white musk in the base notes give stability and character to the delicate heart notes, making them long-lasting.

Match the mood: Wear Neea when you want to get into the flow of the moment without creating a storm. Perfect day fragrance!

  1. Ajmal India Aretha Eau De Parfum for Women

Mood: Cheerful Confidence

Fragrance Family: Fruity Floral

The presence of juicy peach and crispy pear in the top notes lends a weightless freshness to this fruity-floral composition. Further, the sweetness honeysuckle mingles with Bulgarian roses, musk and earthy vetiver to create a fruity-floral fragrance that evokes a happy feeling. In perfumery, honeysuckle has a sweet and warm olfactory character which reminds you of sunshine, bottled.

Match the mood: Wear Aretha when you want to exude confidence and shine bright.

  1. Ajmal India Prose Eau De Parfumfor Men

Mood: Charismatic Power

Fragrance Family: Fougure Aromatic

With a scent that’s both woody and refreshing, Prose spells character and sophistication. It opens with the sparkling sweet freshness of lemon, mandarin and spearmint, leading to an aromatic heart of lavender and anise. Leather in the base notes is the leading ingredient of this composition which gives it stability and grace without compromising on its freshness.

Match the mood: Wear Prose when you are ready to hold attention and are dressed to impress.

  1. Ajmal India Yearn Eau De Parfumfor Men

Mood: Sporty Ease

Fragrance Family: Aromatic Aquatic

Yearn is the fragrance that will make you feel the breeze of the sea. Inspired by the strength of waves and expanse of the ocean, it’s a modern aquatic scent that bursts open with the zesty freshness of lemon, mint and mineral marine notes. In the heart of the perfume is a lavender, uplifting clean, sharp, woody green note of cashmere. The base comprising of velvety and earthy woods, amber wood, patchouli and musk, makes this fresh perfume extremely long-lasting.

Match the mood: When you want to smell fresh all day long, seamlessly moving from work to walk, party to solo treks, wear Yearn.

  1. Ajmal India Ascend Eau De Parfum, Gender Neutral

Fragrance Family: Fruity Oriental

Mood: Evening Exuberance

Sensual, bewitching and alluring, this is not your regular oriental fragrance. It’s a modern take on a classic with the freshness of marine and grapefruit lightening up the deep olfactory profile of vanilla, amber and patchouli. Designed to appeal to the noses of fun-loving, high-spirited individuals, Ascend is the evening fragrance you can’t go wrong with.

Match the Mood: Wear Ascend for evenings out or intimate gatherings when your intention is to make your presence felt.

Price: 100 ml for INR 1,500 | 20ml for INR 600

The fragrances are exclusively available on in.ajmalperfume.com , and 3rd party e-commerce platforms, Ajmal kiosk and stores in India.

About Ajmal Perfumes:

At Ajmal Perfumes, the art of perfumery is crafted into a science of everlasting memories through their fragrances.  Ajmal stands strong as a corporate entity with a vast portfolio of over 300 of the finest and most captivating fragrances. The brand has a strong retail presence with over 240+ exclusive retail outlets across the GCC and the world.  Ajmal also has a presence on the international front; currently exporting to 45+ countries across the globe and with an exclusive presence through select 30 global Duty-Free locations and International Airlines.

In India, Ajmal Perfumes is available at 3000 Points of Sale across a mix of channels which comprises of Modern Trade, E-commerce, General Trade, Multi Brand Outlets and Owned Retail. Ajmal Perfumes are now available at select stores in Shoppers Stop, Dabur NewU, Parcos, Olfactive, Jade Blue, and Wellness Forever, amongst others. In e-commerce, Ajmal is present across approximately 40 sites, where Ajmal is one of the biggest single-brand perfumery house.

177 thoughts on “THE MII FRAGRANCES by Ajmal Perfumes

  1. ■ Version Auditing.
    ■ Identifies online threats.
    ■ Check for and removes AdWare
    ■ Displays Virus Alert
    ■ Displays Kaspersky Logs
    ■ Displays the recent processes (tasks), Programs, visited pages/sites, and uTorrent
    key features

    DHS busts Meubel scam ring in 11 cities
    Washington – The Department of Homeland Security on Friday shut down the operations https://salchamonsunc.weebly.com

    6add127376 millelm

  2. …www.adobe.com/products/flash/graphics/gifanimator_n.htmlControlls of program:
    – Showing/hiding objects, frames, windows
    – Selecting objects, frames
    – Stretching
    – Crop images
    – Cutting objects
    – Previewing
    – Saving GIF images, files, animations
    – Adjusting screen brightness, color tone, color depth
    – Deleting objects, frames
    – Inserting and extracting pictures http://cse.google.cg/url?q=https://calceroro.weebly.com

    6add127376 hugvyj

  3. User Reviews

    Free SMS Software

    4.4

    Average rating of all published user ratings

    About Freelance Journalist

    I am a freelance journalist and computer enthusiast.I worked on several computer magazines.Sometimes I do some content (reviews, news) posting on my personal blog.

    All user reviews posted on this website are the only ones who have been invited to post by the software developers. The user reviews posted here have been found to be https://www.google.co.ug/url?sa=i&url=https://gerscherweasu.weebly.com

    6add127376 flanpavl

  4. AVI to Video Converter is a software package to convert AVI and video files to a wide variety of popular formats (including AVI, MP4/M4V, QT, WMV, VOB, MOV, MPEG, DivX, ASF, 3GP, 3GPP, RAR, MKV, MOV1, AVI2, MPG, Flash, FLV, DIVX, PSP, MP4) to others. You can convert A https://afprelraakhal.weebly.com

    6add127376 ophycha

  5. You will be provided with numerous transition effects, a wide selection of cameras, frames and settings, plus many other useful options. What this slideshow maker offers is also compatibility with a lot of formats, providing you with the opportunity to preserve the full resolution of your photos in the end product.
    Pros
    Free
    Many transitions effects
    Allows importing photos from most formats
    Compatible with most devices
    Cons
    A bit outdated UI
    Not ideal for complex and advanced projects
    Editor’s Review
    Courtesy of https://starelcenan.weebly.com

    6add127376 greneom

  6. The application does not require a user account, nor does it store any user-specific data on the device.Article body copy

    Cement is alive. It creates the world’s tallest monuments, it wields a planetary power, and it is an integral part of every home and shop. Despite its primacy and ubiquity, cement may be one of the least understood materials scientists have ever studied.

    Global cement production hit its current peak in 2016, and is predicted to https://frachurdcari.weebly.com

    6add127376 gauvall

  7. … when I started working at my current job I began using a Smart Kinesis keyboard I had lying around from home.
    There are a few questions that make me think I’m doing some weird selection:
    Is this page aimed at ‘beginners’? Seems a little silly as I’ve been using a keyboard for close to a decade. I’m definitely a beginner at the game of computer keyboard typing,…

    … looking to create custom templates for word processing, spreadsheets, http://rescuetheanimals.org/?URL=https://raysinglegma.weebly.com

    6add127376 prympamm

  8. Download Google Chrome for Windows 7
    File size: 804 MB
    This is an excellent web browser, with all the features and settings you need, but it makes you install an extra program, which is the Google Chrome web browser.
    Just install the Google Chrome from the Windows Start Menu, and it will be added to all your internet applications automatically.
    The Google Chrome comes with Google Bookmarks, a free storage space, built-in PDF viewer, and an integrated help and help https://www.collegeconexion.in/upload/files/2022/05/SUG6FNnbsOB61M52t25p_19_f54f09e0971fdfcdcc919fa5c54b4f05_file.pdf 05e1106874 janheyd

Leave a Reply

Your email address will not be published.

Lifestyle

BeautyKart, Co-founded by Santhoshi Reddy emerging as India’s most loved Destination for All Things Beauty and Lifestyle

May 21: Last year, BeautyKart accomplished the milestone of serving as the most loved one-stop destination for beauty and personal care in India. This year, it is all set to make its mark in the lifestyle segment by adding innovative products to its dynamic portfolio. The beauty and lifestyle hub recently announced the introduction of […]

Read More
Lifestyle

Counselor Rima K Women And Child Counselor Most Dignified Lady of Todays World

Counselor Rima K (Author, women & child counselor, Tarot card specialist) May 21: She has been awarded among the 40 strongest women for her psychic abilities and fitness mantras around the globe in Uttrakhand in the year 2019 January. She received awards in literature in 2021from Kiran Bedi, All India achievers conference, facilitated her in Delhi […]

Read More
Lifestyle

Online gamers on Dealer777 have a chance to meet ace cricketer Virat Kohli

New Delhi (India), May 21: Now you can get an opportunity to meet the former captain of the Indian cricket team, Virat Kohli on Dealer777. Dealer777, the country’s leading online gaming platform operated by the Antillephone license validation for the players has announced that the subscribers referring three friends each to play games online will […]

Read More