JewelEMarket, the Kohinoor of the Indian Wholesale Fashion Imitation Jewelry Industry

Mumbai (Maharashtra) [India], January 13: When Ritesh Barbhaya, the founder and CEO of JewelEMarket.com, India’s first fashion imitation jewelry B2B wholesale platform, started getting messages and calls from the fashion imitation jewelry fraternity across India after the world locked down due to Covid-19, the gravity and helplessness of the offline community dawned on him to help them out by building a robust and scalable digital solution that would jump-start the nervous industry stakeholders. Holding webinars, zoom calls with various Manufacturers, Traders and Retailers across India, the blueprint of a viable solution was developed.

Ritesh’s business path reached a fork in the road when he chose to develop a wholesale e-commerce platform for fashion imitation jewelry to connect customers and sellers from India and around the world since he has gained a decade old successful expertise in running the Online B2C fashion jewelry business of JewelMaze.com along with selling on various online marketplaces.

There was a time when the fashion jewelry business was chastised for ‘imitating’ fine jewelry. However, with the development of hi-tech equipment, particularly through CAD and CAM, things have altered in the last decade. The imitation nature of jewelry has become the in-thing. Millennials in India and beyond are happy to wear costume jewelry, make a fashion statement, and express their views on mindful purchasing.

JewelEMarket.com, India’s first B2B fashion imitation jewelry marketplace connects MSME buyers, wholesalers, retailers, exporters, resellers with genuine manufacturers, bulk wholesalers, and designers in India and abroad.

JewelEmarket.com jewelry product range includes the largest-ever collection of traditional as well as fusion Indian Jewelry, Bridal sets, Finger-rings, Bangles, Bracelets, Earrings, Tikkas, Necklace sets, Bindis, tattoos and Hair Accessories, amongst others.

JewelEMarket provides 24×7 e-commerce ready digital store, brand recognition, customer acquisition across social mediums via digital advertising and offline activities to the sellers. On the other hand, the buyers need not have to leave their setup to visit multiple suppliers across geographies, freedom to buy whatever quantity from the listed suppliers, aggregating orders, attractive discounts on bulk orders, information about the suppliers available on the brand page etc.

Ritesh Barbhaya, founder and CEO, JewelEMarket.com, said, “Our online platform became operation in July-2020 during the time of the coronavirus infused lockdown in India. Taking inspiration from the jewelry buying trends during the Covid-19 times, I decided to launch the online market platform for fashion imitation jewelry. In one year of the operation, we have been able to deliver more than 1,000 orders, earning revenue of more than Rs 1.50crore.”

JewelEMarket.com has serviced orders across states within India along with International destinations like America (USA), Australia, Canada, UK, New Zealand, Singapore, Malaysia, Turkey, Mauritius, Netherlands, Switzerland, Hong Kong, Czech Republic, Denmark, Spain, Germany, Belgium, Ireland, Fiji, China, Bangladesh, Sri Lanka, France, South Africa, Qatar, Dubai (UAE) and looking forward to servicing customers across the globe

Ritesh added, “We have 23% repeat order rate, 46% international orders, 100% quarter-on-quarter growth, more than 50 vendor partners, 10,000 registered buyers and more than 50,000 monthly visitors on the online platform.”

For more information, visit: https://jewelemarket.com

Parag Thakur

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