A Non-Fungible Tribute- DS Group launches first NFT on 93rd Founders’ Day titled, A Dream In A Million Metaphors

New Delhi (India), August 17: The DS Group (Dharampal Satyapal Group) is a Multi-Business Corporation and one of the leading FMCG (Fast Moving Consumer Goods) conglomerates with strong Indian and International presence.

Founded in 1929, the Group celebrates its 93rd Founders’ Day to commemorate an era of setting new benchmarks and conquering new territories. To mark the auspicious occasion, the DS Group launched its first NFT, honoring the visionary zeal and persevering ethos of its Founders, Lala Dharampal Ji and Shri Satyapal ‘Sugandhi’.

Memorabilia of tribute to the Founding Fathers, this distinct mosaic uses 93 images, each depicting an iota of the voyage the founders embarked upon.

Lala Dharampal Ji, hailing from the agrarian roots of Karnal laid the foundation of the entrepreneurial journey with a modest perfumery shop in Old Delhi’s charming Chandni Chowk. Following his footsteps, his son Shri Satyapal ‘Sugandhi’, nurtured the penchant for business and shaped the Group into what we know today.

This NFT captures the nucleus of the foundation and thereby reveals the larger portrait of the Founders. With the NFT titled ‘A Dream In A Million Metaphors’, the Group has beautifully leveraged Web 3.0 to bring to life the historical moments in its expanse via an experiential microsite which portrays the non-fungible story of the Group.

Home to an array of verticals with some of India’s favorite brands like, Rajnigandha, Catch, Pulse, Pass Pass, Tulsi, Rajnigandha Silver Pearls, Birthright, BABA, Ksheer, Nature’s Miracle amongst others, to marking its territory in luxury retail and hospitality with brands like The Manu Maharani, Namah, Uncafe, Le Marche and L’Opera, the DS Group strives for excellence with ethics and values, creating magnum opus with sheer humility.

Speaking on the occasion, Shri Rajiv Kumar, Vice Chairman, DS Group said, “We live the vision our Founding Fathers had for the organization. Their pursuit of Innovation and Quality is an ideal we have imbibed and endeavor to live up to. With the technological boom, evolution in terms of how businesses are conducted is rapidly taking place. A major breakthrough in technology, NFTs have caused a revolutionary shift and have become a cultural phenomenon. This NFT is a tribute to the legacy built by our Founders and with this, we seek to be at the forefront of exploring modern technology.”

Link to the Micro site- https://foundersday.dsgroup.com/

DS Group Instagram Profile – https://www.instagram.com/dsgroupindia/

LinkedIn – https://www.linkedin.com/company/dsl/?=true

If you have any objection to this press release content, kindly contact pr.error.rectification@gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.

Comments are closed.

Business

Design Duo 80 VF

New Delhi (India), June 22: Sliding solutions not only add emphasis to your interiors but also serve as a lavish gateway to the world outside. The best sliding solutions offer unobstructed access and optimal functionality coupled with distinctive designs and the latest technologies. One such masterpiece is Hafele’s Design Duo 80 VF wardrobe sliding system. […]

Read More
Business

Unlocking Holistic Wellness: Trijog-Know Your Mind Launches New Experience Centre

Trijog-Know Your Mind unveils its transformative headquarters in Hiranandani Gardens, Powai, designed to redefine mental health care with a focus on holistic well-being. New Delhi (India), June 22: Trijog-Know Your Mind proudly announces the grand opening of its innovative therapy haven, strategically located at Hiranandani Gardens, Powai. This transformative initiative underscores Trijog’s commitment to providing […]

Read More
Business

Microdigit Expands Audio Portfolio with India Launch of Two Feature-Packed Audio Products at Affordable Prices

New Delhi (India), June 21:  Microdigit, a leading Saudi Arabian brand known for its premium smart accessories and audio products, announced the launch of two exciting and affordable audio wearables in India – the DEP386 wireless earbuds and the MDE480 wireless neckband. In line with Microdigit’s dedication to providing accessible technology to consumers, both products […]

Read More