India’s first ever luxury cosmetic brand Heart Of Shades raised pre seed funding at a valuation of Rs 4 crore

Luxury beauty cosmetics start up Heart Of Shades powered by top edge technologies like Web3 has raised its funding even before launching. Multiple angel investors and HNI have participated in this pre seed round.

The Bengaluru based startup will utilise this fund for its market reach, top line production, cutting edge technology development and brand building activities.

Launching in 2022 by well renowned female entrepreneur (Featured as Evolving CEO’s) Niharika Dolui, Heart Of Shades claim to become first ever India made hardcore luxury cosmetics brand built to fight with products like Charlotte Tilbury, Bobby Brown and others. The vision of Heart Of Shades is really different from the affordable Indian beauty brands like Mamaearth, Sugar etc.

“The character of Heart Of Shades is of a dame to kill for. Someone whose presence changes the dynamics of any environment. No matter what ethnicity, no matter what Color, what features they have, with Heart Of Shades aka HOS one transcends into a dame to kill for” said Niharika Dolui, The CEO and Co-Founder of the start up.

She also said “Our vision is really simple and not even new except the fact that the inner beauty of dominance which was present from the day humans were ever created is seen in a different form as per today’s demand. HOS is eternal and the start up intend to build a legacy brand and a luxury cult every Heart Of Shades family members will feel proud to be a part of”.

If you have any objection to this press release content, kindly contact to notify us. We will respond and rectify the situation in the next 24 hours.

Comments are closed.


Earn While You Learn: Womenist Empowers Financial Independence on Your Terms

Noida (Uttar Pradesh) [India], June 12: A study found that 34% of Indian women leave jobs in India due to work-life balance. These women face an uphill battle every day. They juggle demanding careers with family responsibilities, all while navigating a system that often undervalues their contributions. It’s a constant struggle, leaving them feeling burnt out […]

Read More

Tuljabhavani Urban: A Decade of Transformative Banking in Rural India

New Delhi (India), June 12: Tuljabhavani Urban, a pioneering financial institution founded by Chandrakant Prakashrao Shejul in 2011, has completed 14 years of dedicated service to the rural community. With a steadfast vision to bridge the banking gap in rural areas, Tuljabhavani Urban has grown exponentially, touching lives and fostering economic growth in underserved regions. […]

Read More

CR Patil and Harsh Sanghavi to Grace IVY Growth’s 21BY72 Startup Summit in Surat on June 15-16

Co-hosted by SteamHouse India and presented by Ayaani Lab Grown Diamond Jewellery, the summit will have over 20,000 participants, 300+ startup founders, 100+ VCs, 500+ investors, and renowned industry speakers. Surat (Gujarat) [India], June 12: IVY Growth Associates, a leading venture capital firm and startup ecosystem enabler, will host the third edition of its flagship […]

Read More