Nouriture by Anmol Feeds set to usher socio-economic growth for the fishing communities of Surat

Surat (Newswire India): One of the largest producers of animal feeds, Anmol Feeds Pvt. Ltd. introduced Nouriture in Surat in the stateof Gujarat.After making their presence felt in the Northern, Southern,Eastern and North-Eastern markets and riding on the resounding success in Andhra Pradesh, Telangana and West Bengal, Nouriture by Anmol Feeds showcased their shrimp feed brand, Latis Gold 38% Protein Vannamei Feedand floating fish feed brand, MatsyaBandhu.

With a motto of ensuring the socio-economic growth of thefishing communitiesat large in the State, the company presented its products in Surat under its umbrella brand Nouriture,in the presence of Mr. Amit Saraogi, Managing Director, Anmol Feeds Pvt. Ltd.To meet the growing challenge of quality feeds in the market and the realization that to survive one needs to evolve, prompted the company to initiate Nouriture- a more forward looking, technology driven, future-ready and contemporary brand.Nouriture aims to meet the growing demands of the livestock farmers of today and tomorrow and ensure a niche for itself in the market.


Speaking on the occasion, Mr. Amit Saraogi, Managing Director, Anmol Feeds Pvt. Ltd., said, “We are extremely glad to have showcased our floating fish feed and shrimp feedportfolioin Surat.As a state, Gujarat, has one of the highest potentials of brackish wateraquaculture owing to its high tidal amplitude.Shrimp farming as a professionhas become one of the biggest agripreneurial development in the State contributing significantly in employment generation and infrastructure development in the last decade.This has increased the potential of earning valuable foreign exchange. Gujarat has 1,600 km long coastline and vast stretches of brackish water area (3.76lakh hectare) throughout the coastline which is ideal for shrimp culture. At Anmol Feeds, we intend to take The Blue Revolution or the Neel Kranti Missionto the hinterlands of the country and usher economic prosperity for the farmers involved in aquaculture in Gujarat. With the introduction of Nouriture, we are focused to drive the growth of the livestock feed sector of the country and contribute to the progress and development of the economy. We aim to provide superior quality feed with Nouriture that will be beneficial for the fish and yield high returns for the farmers.


Anmol Feeds had a significant presence at the ongoing Aquaculture Expo 2020, held in Surat from 8th – 9th January, at Surat International Exhibition Convention Centre to demonstrate these products.

The primary objective of Nouriture is to create value with a future focus as well as embrace change and progress and bring all the stakeholders and associates under one umbrella to emerge as one of the leaders of the industry.Nouriture is focused on the wellbeing and success of the farmers. Recognizing the need of the hour, Nouriture aims to provide superior quality feed for the livestock to promote fast and healthy growth. It intends to increase its market share of compound feed by delivering nutritionally rich and value-for-money products which will, in turn, result in higher profits for all its stakeholders. Nouriture is focused on empowering farmers by educating them and providing solutions tailored to their problems. It is driven to help farmers to accept modern farming techniques and usage of compound feed. Not only this, but to drive its philosophy of inclusive growth, Nouriture will collaborate with dealers and distributors at every level.

Gujarat has 1,600 km long coastline and a vast stretches of brackish water area (approximately 3.76 lakh hectare), throughout the coastline which is ideal for shrimp culture.Four districts – Valsad, Navsari, Surat and Bharuch – are the major contributors for shrimp production with 95% of state shrimp farmer’s population and a potential area of 69,583.91ha. Major activities have been carried out in South Gujarat coast than on Saurashtra coast. The fishermen of coastal districts along with other entrepreneurs have also taken up this shrimp farming business, which have also generated employment along the coastline. Shrimps are called the “Pinkish Gold” of the sea because of its universal appeal, unique taste, high unit value and increasing demand in the world market.

Cost of feed constitutes a major part of the production cost and accounts for 50% to 70% of the total variable cost. The use of right kind of feed improves shrimp production and increase profits.Anmol Feeds provides a wide range of fish feeds under MatsyaBandhuincluding floating fish feed, which is best suited for Carp, Magur to sinking fish feed, which is best suited for Rohu, Mrigel. Fish feed plays a big role in immunity-building for the breeds.It contains the optimum amount of protein, fibre, fats, and essential minerals that ensures growth, bolsters immunity, and provides maximum ROI. Anmol Feeds’ specially formulated feeds keep the fish well-nourished and the pond water clean, thereby minimizing the risk of disease outbreak.Formulated with ingredients with higher digestibility, MatsyaBadhu fish feed keeps the pond environment clean.

The use of good quality feed will improve shrimp production and profits and minimize the environmental pollution from shrimp farming.Latis Gold is a high yield Vannamei feed that contains no antibiotics and is made from the best quality imported and domestic ingredients using advanced technology. The notable benefits of using Latis Gold include faster growth, better FCR, enhanced immune system, better appetite and higher profits.Latis Gold 38 is amongst India’s first shrimp feed to contain 38% protein and 5.5% fat content with advanced feed formulation to boost growth of shrimp.

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