Mumbai (Maharashtra) [India], October 22: Hollywood has spent decades selling the illusion that every important film begins and ends in California. The industry’s actual business, however, has become considerably less sentimental. When a studio decides where to shoot, it weighs tax incentives, crew availability, soundstage capacity, travel costs and theContinue Reading

Mumbai (Maharashtra) [India], October 22: A streaming service can make a hit show, trend across social media, and attract thousands of new subscribers. The harder part comes later, when viewers finish the finale and wonder whether the next month’s subscription is worth keeping. Netflix appears to be navigating that challengeContinue Reading

Mumbai (Maharashtra) [India], October 21: Netflix built its reputation by making entertainment easier to access. Now, the company faces a less glamorous challenge: convincing people that its service deserves their money, attention, and a permanent place in their monthly budgets. Its decision to eliminate approximately 1,000 jobs, or around 6%Continue Reading

Mumbai (Maharashtra) [India], October 20: India’s entertainment industry has learnt an inconvenient truth: audiences do not run out of things to watch; they run out of patience deciding what deserves their time. This week, OTT streaming platforms are responding with a fresh slate of crime dramas, regional-language films, returning internationalContinue Reading

Mumbai (Maharashtra) [India], October 20: In television, a contract extension is usually a reason to celebrate. When the person signing it makes a living mocking politicians, billionaires, and powerful institutions, however, the paperwork can become a story of its own. Jon Stewart will continue hosting The Daily Show every MondayContinue Reading

Mumbai (Maharashtra) [India], October 20: Hollywood has spent years persuading viewers to subscribe to more streaming platforms. Now, one of its biggest corporate combinations is attempting to make that fragmented entertainment landscape more manageable—while building a business large enough to compete with Netflix, Disney and the technology companies reshaping television.Continue Reading