All you need to know about Rahul Prakash, the force behind Innovura entertainment, India’s fastest growing hip-hop record label

Janaury 22: Innovura Entertainment was started with the sole purpose of revolutionizing the Hip-Hop scene in India and bring young unrecognized talents into the limelight and help them become the ‘Next Big Thing’ in the industry.

One of Innovura Entertainment’s key pillar and pioneer is Mr. Rahul Prakash who is designated as the Co-Founder of the company. It is his key ideologies which have powered the rapid rise of Innovura Entertainment in the Hip-Hop industry.

On being asked about his vision and mission for Innovura Entertainment, Mr. Rahul Prakash was quoted saying,

“Majority of talents have unrealised dreams and potentials due to both low financial support and a lack of know-how on how to reach their optimum level of success as an Artist. We have an aim of unearthing such prodigious talents and nurture them to become some of India’s most successful Hip-Hop Artists.”

He has an incredible vision of seeing Hip-Hop industry grow into the mainstream Indian market. “In a country with such a large and diverse population and a huge amount of people with access to the internet, there is still relatively less amount of Hip-Hop music being consumed. We aim to eventually bring Hip-Hop as one of the mainstream and successful generes at par with other genres and commerical Bollywood music as seen in the West.”

Innovura Entertainment is focused on promoting talents in the Hip-Hop industry.

Heads have been turning towards India as it has been witnessing a blazing surge and love towards the Hip-Hop culture and lifestyle. Innovura Entertainment has been a significant representative of this art form for our country.

As a Hip-Hop enthusiast it is absolultely phenomenal to see this incredible and promising avenue provided by Innovura Entertainment to finally experience some of India’s best hidden gems.

Comments are closed.

Entertainment

Rajeev Mahavir’s ‘SUR Music’ Launches in India with Musical Legends and Global Vision

New Delhi [India], June 21:  In a celebration of timeless music and new beginnings, Rajeev Mahavir, acclaimed international music composer, unveiled his Los Angeles-based music label “SUR Music” in India with a grand event that brought together legends and luminaries of the Indian music industry. Gracing the momentous occasion were Padma Vibhushan Pt. Hariprasad Chaurasia, […]

Read More
Entertainment

Breaking the Bollywood Mold: A Film That Honors Hard Work Over Hype

New Delhi [India], June 21:  Indian cinema has portrayed the lives of doctors, engineers, police officers, and even gangsters, but never before has the journey of a Chartered Accountancy student taken the spotlight on the big screen. Well Done CA Sahab, a Hindi feature film releasing across India on June 27, 2025, changes that. For the first time in the 100-year history of Indian cinema, a film explores the life of CA students— young individuals who commit to one of the most demanding professional paths in the country. Known for its academic rigour and low pass rates, the CA course […]

Read More
Entertainment

Why Raj Kundra’s Exit from The Traitors Was a Testament to His Integrity: Too Good for the Game

New Delhi [India], June 19:  In a show built on strategy, deception, and mind games, Raj Kundra’s early exit from The Traitors on Prime Video has left viewers with an unexpectedly heartwarming aftertaste. While others came to outwit and outplay, Kundra arrived with sincerity and perhaps, that was his biggest disadvantage in a format designed […]

Read More